Your Elevator Pitch

Your elevator pitch is critical

  • You have about 30 seconds:

Get used to saying and writing it:

You will describe your company on every piece of collateral, and every time you introduce yourself, so you need to tell people what you do quickly and in a way that stands out.

If you are struggling to describe yourself consider using this template:

  • [Company name] helps [your customer] with their [the issue you solve]. We [what you do that’s different].  We have helped [Your previous customers] for [metric about your impact].
  • Example: Federal Foundry helps government innovation teams plan, engage, and collaborate with industry. After running a government technology incubator for ten years we understand the small government contractor community and the challenges they face.  We have worked with the Air Force, NSIN, and DARPA on their industry engagement projects and helped them increase them improve their industry engagement

Rants and Reflections

My unscripted thoughts after coaching hundreds of small government contractors over the last 10 years

Other resources (Individual contract checks)

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List of further reading

Video Transcript(s):

Odds are that your first contract will be as a sub to another small business, so you need to find small businesses you could work with, and start building relationships with them.

And, FedScout makes this easy. Click on the partner button below and FedScout will show you all the small businesses in your industry that have won work at one of your selected sub-agencies.

And if you’ve uploaded your linkedin connections we'll do our best to identify people you know at each small business.

And like with customers, select the companies and the people that you want to target and we’ll add them to your relationship manager.