The goals: The government’s goal in the planning phase is to develop a hypothesis for:
What they need
What they will buy to address the need
What success means for this acquisition
The acquisitions process that will best meet their needs
When it starts and ends: The planning phase starts when the government identifies a need and ends when they share their hypothesis with industry (typically through an RFI, RFP, or Sources Sought). But acquisitions is not a straight line and the government may go back to planning if they discover their hypothesis is wrong (e.g. they discover that their articulation of the need or solution requirements are wrong).
The key activities during the planning phase
Government: The government is:
Identifying a need
Exploring solutions
Researching who can provide solutions
Defining what success means
Exploring contractual mechanisms to buy a solution
Industry: Industry is:
Trying to influence the government’s thinking in ways that favor them
NOTE: Typically the government has not made any announcements about the need or their planning so the only way for industry to engage is if they have established relationships with the government or get “tipped off” about an upcoming need